VCDC Learning Lunch: Developing Your Sales Skills
Date and Time
Tuesday Aug 4, 2026
11:30 AM - 1:00 PM CDT
Doors open at 11:30 a.m.; presentation starts at noon.
Location
Old Lumber Company
Fees/Admission
Lunch is free for all chamber members and chamber member employees. Tickets for non-member guests are $25. To help us plan and ensure we have enough lunches, registration is required. Lunch will be provided for registered attendees only.
Description
Join the Vermillion Area Chamber & Development Company for the next Learning Lunch on Tuesday, August 4 at 11:30 a.m. at Old Lumber Company.
Developing Your Sales Skills: Comprehensive Suite of Sales Training Designed to Elevate Your Team's Performance will be presented by University of South Dakota Beacom School of Business Professors Mike Cuperus and Rand Wergin.
This professional sales training workshop provides participants a glimpse into the curriculum of the new Professional Sales Graduate Certificate that begins Fall 2026. The workshop offers practical, research-based strategies to enhance sales effectiveness and customer engagement.
This workshop is ideal for sales professionals, business developers, entrepreneurs, and managers seeking to strengthen their sales performance and leadership capabilities as it introduces what is to come in the full graduate certificate program.
About the Professional Sales Graduate Certificate
Sales is one of the most in-demand professional competencies across every industry, and this certificate gives you a structured, graduate-level framework to sharpen it. Whether you're looking to grow in your current role or position yourself for the next one, this is a practical, affordable credential that fits around your schedule.
The program focuses on consultative selling, relationship management, negotiation, communication, and closing techniques that drive sustainable business growth. Through interactive discussions, case studies, role-playing exercises, and insights from experienced faculty and industry professionals, participants will develop the skills needed to identify customer needs, create value-driven solutions, and build long-term client relationships.
